SMART Growth Marketing on Lead Conversion: Advertising vs. Starting a Conversation

SMART Growth Marketing on Lead Conversion: Advertising vs. Starting a Conversation

September 13 is the second Wednesday of the month, which means my friends Darien Hill and Jody Layne from SMART Growth Marketing will be joining me on The Writestream at 11 AM Eastern.

Selling is about relationships. But, how do you build a relationship with someone you’ve never met? And, convince them that your product or service is the answer to their needs? It’s not easy. However, with the right attitude about your marketing, it can be done. Spend time with Darien Hill & Jody Layne from SMART Growth Marketing and learn the secrets to building amazing relationships with total strangers that can lead to customers for life!

During the episode, Darien and Jody will explain the difference between advertising and starting a conversation, and share their tips for how to convert your leads into happy clients. To listen by phone and/or ask a question on the air, please dial (347) 945-7246. Stream the episode here.

About Darien Hill

Darien is passionate about inspiring individuals to unleash their inner champion.  He was born in the beautiful Caribbean island of Antigua. In 1996 he received a track and field scholarship to Murray State University in Kentucky, where he received  his degree in marketing.

Darien loves to help small businesses and organizations tell their story in a unique way and to inspire their customers to action.   He has trained over 100 banking professionas from companies such as Suntrust Bank, BMO Harris & BB&T on how to leverage social media to increase customer acquisition. He is a highly sought after speaker and has been featured on Central Florida News 13 as a social media correspondent.

 

 

About Jody Layne

Jody Layne loves people and loves to talk. Her passion is working with clients and brainstorming what will work best for them. She also loves to teach what she knows. After 25 years as a professional marketer, Jody has worked in lots of mediums, but it is the SMART marketing concept that she loves best.  She believes that consumers don’t want to be sold to anymore.  They know what they need and when they are ready to buy, they will do their own research.  The products and services that are most relevant and the companies that provide the most value will be the ones that win the sale.  Jody has presented her ideas to a number of groups over the years and loves to work with businesses who understand the value of marketing.  She also owns a software company with her husband, is a marathon runner and she is a mom to the coolest 13 year old ever.

UPDATE: Missed the live episode? Click to listen.

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The Writestream Welcomes Entrepreneur Jefferson Keith Langley, ‘The Human Architect’

The Writestream Welcomes Entrepreneur Jefferson Keith Langley, ‘The Human Architect’

I’m excited to welcome my friend, accomplished athlete, entrepreneur and Writestream Radio host Jefferson Keith Langley to The Writestream on Wednesday, July 26 at 11 AM Eastern, just ahead of his one-year Writestream Radio anniversary. Late last summer, Donna Lyons told me Jefferson had an interest in hosting his own show, which became The Formula: What Is It? I’m grateful for his contributions to the network, which include highlighting entrepreneurs in various phases of their respective journeys to inform and inspire others. It’s an excellent broadcast for anyone seeking motivation from real people who have shared similar struggles and triumphs in the business world.

Jefferson has an impressive (and long!) bio, which we will discuss in full during our time together on Wednesday. Here’s a bit about his background:

Jefferson Keith Langley, of Latin, Native American Indian, and Anglo heritage, had the winning mindset from a young age when he excelled in sports. He captained numerous sports teams to championships at top club levels and high school. This gave him an essential foundation for success and achievement while following his passions. After leaving college early, he moved Los Angeles from Texas at 19, where he got a contract to go pro for an L.A.-based team called L.A. Italia, which pays tribute to his elite training at a high level. Jefferson began his twenty-year career in entertainment, TV and media working as an assistant for numerous top people and companies. He co-founded a boutique production and finance company with an investor from Silicon Valley where he was President of Development and Production for over two years, handling day-to-day operations, business affairs strategies to diversify the company portfolio, optioning material, negotiating deals, leading writer meetings, while managing, developing and raising funds for the slate of projects. He has been hired by film financiers to consult and write materials for fantasy thrillers and comedies as well.

Jefferson expanded his spectrum and became a top adviser/consultant across all industries. His unique, cutting-edge, one-of-a-kind techniques and innovative applications continue to garner rave reviews from his colleagues and clients through their referrals and recommendations. Jefferson’s knack for seeing to the core of things, coming up with innovative solutions, and providing guidance and execution all the way through to reaching the finish line garnered him the personal title, THE HUMAN ARCHITECT.

Discover more about Jefferson on his LinkedIn profile and on the Writestream Radio Guest Hosts Page. To stream the interview on Wednesday, July 26 at 11 AM Eastern, click on The Writestream Welcomes Jefferson Keith Langley, The Human Architect. If you prefer to listen by phone, dial (347) 945-7246.

UPDATE: Missed the live episode? Click to listen to an insightful interview.

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SMART Growth with Darien and Jody: Meet Your Ideal Client

SMART Growth with Darien and Jody: Meet Your Ideal Client

This coming Wednesday, July 12 is the second Wednesday of the month, which means Darien and Jody are my guests on The Writestream. Tune in at 11 AM Eastern to discover how to attract, convert, and close your perfect customer.

Darien Hill and Jody Layne met for coffee one day to discuss collaborating on a project and they realized quickly there was something there. Armed with years of experience on their own, plus a genuine passion for helping people achieve their dreams of success, Darien and Jody joined forces to create SMART Growth Marketing.  SMART, which stands for Strategically Marketing at the Right Time, is the foundation they build their clients’ campaigns.  It’s about putting relevant messages in front of prospects at the right time when they are ready and interested to see them. This dynamic duo believes that authenticity and relevancy is what makes all marketing generate limitless results.  And, of yeah, they always have a great time, too!

Visit: SMARTGrowthMarketing.com for more.

To listen to the live episode, dial (347) 945-7246 or click on this link to SMART Growth with Darien and Jody: Meet Your Ideal Client, on Wednesday, July 12 at 11 AM Eastern.

UPDATE: Wow, another excellent, informative episode! If you missed it, click below to listen.

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Ima Sumac Watkins Joins The Writestream on June 28

Ima Sumac Watkins Joins The Writestream on June 28

I’m thrilled to welcome the incredible Ima Sumac Watkins to The Writestream on June 28 at 11 AM Eastern. Ima is an accomplished entrepreneur who has used her spiritual gifts to achieve success for herself and others. I had the pleasure of participating in a one-on-one session with her recently and highly recommend her services for anyone seeking to insights to improve their lives in every way.

During the interview, I’ll give Ima an opportunity to share her amazing background, career, and methods of helping others. To listen, click on The Writestream with Daria Anne Welcomes Ima Sumac Watkins on Wednesday, June 28 at 11 AM Eastern. Call in with your questions at (347) 945-7246 and press “1” to get into the queue.

Ima Sumac Watkins is a business and career consultant, teacher of intuitive development, and spiritual counselor. With 30 years in the entertainment industry and 25 years of experience in intuitive development and the healing arts, she brings to her consulting a strong set of skills, experience and wisdom to help you create, manage, and learn how to navigate through transitions, start-ups, and new developments in both personal and business situations.

Discover more about Ima Sumac Watkins at About.me.

UPDATE: Missed it live? Click to listen.

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