SMART Growth Marketing on Lead Conversion: Advertising vs. Starting a Conversation
September 13 is the second Wednesday of the month, which means my friends Darien Hill and Jody Layne from SMART Growth Marketing will be joining me on The Writestream at 11 AM Eastern.
Selling is about relationships. But, how do you build a relationship with someone you’ve never met? And, convince them that your product or service is the answer to their needs? It’s not easy. However, with the right attitude about your marketing, it can be done. Spend time with Darien Hill & Jody Layne from SMART Growth Marketing and learn the secrets to building amazing relationships with total strangers that can lead to customers for life!
During the episode, Darien and Jody will explain the difference between advertising and starting a conversation, and share their tips for how to convert your leads into happy clients. To listen by phone and/or ask a question on the air, please dial (347) 945-7246. Stream the episode here.
About Darien Hill
Darien is passionate about inspiring individuals to unleash their inner champion. He was born in the beautiful Caribbean island of Antigua. In 1996 he received a track and field scholarship to Murray State University in Kentucky, where he received his degree in marketing.
Darien loves to help small businesses and organizations tell their story in a unique way and to inspire their customers to action. He has trained over 100 banking professionas from companies such as Suntrust Bank, BMO Harris & BB&T on how to leverage social media to increase customer acquisition. He is a highly sought after speaker and has been featured on Central Florida News 13 as a social media correspondent.
About Jody Layne
Jody Layne loves people and loves to talk. Her passion is working with clients and brainstorming what will work best for them. She also loves to teach what she knows. After 25 years as a professional marketer, Jody has worked in lots of mediums, but it is the SMART marketing concept that she loves best. She believes that consumers don’t want to be sold to anymore. They know what they need and when they are ready to buy, they will do their own research. The products and services that are most relevant and the companies that provide the most value will be the ones that win the sale. Jody has presented her ideas to a number of groups over the years and loves to work with businesses who understand the value of marketing. She also owns a software company with her husband, is a marathon runner and she is a mom to the coolest 13 year old ever.