Although I originally broadcast this episode back in 2011, the advice is still relevant. It’s a delicate balance between budget, time, and expectations but if you’re going to make an impression and sell books as an independent author, social media is a necessary tool (in addition to “traditional” events like local speaking engagements). As someone who manages social media for individuals and businesses, it’s always a challenge to help authors understand its value when all they can see is the bottom line. I get it. You have limited resources and need to see a return on your investment asap. I wish we lived in a world where there was a direct correlation between effort (e.g. an appearance on a Blog Talk Radio show) and results (immediately following your interview you sell 100 books). Sadly, we don’t.
Then again, with traditional print advertising, there’s never been a guarantee that an ad costing X amount of dollars would directly result in X amount of sales. Either way, it’s a time commitment for the social media consultant hired to manage your blog and/or platforms so you can concentrate on the other more important obligations in your life — such as family and day job.
Anyway, I happened across the archived episode back when I was in a different business partnership. I hope it’s helpful for anyone curious about using social media platforms for success as an independent author. And let me close by adding I am very grateful to be in business with Lisa Tarves now!