SMART Growth Marketing on Lead Conversion: Advertising vs. Starting a Conversation

SMART Growth Marketing on Lead Conversion: Advertising vs. Starting a Conversation

September 13 is the second Wednesday of the month, which means my friends Darien Hill and Jody Layne from SMART Growth Marketing will be joining me on The Writestream at 11 AM Eastern.

Selling is about relationships. But, how do you build a relationship with someone you’ve never met? And, convince them that your product or service is the answer to their needs? It’s not easy. However, with the right attitude about your marketing, it can be done. Spend time with Darien Hill & Jody Layne from SMART Growth Marketing and learn the secrets to building amazing relationships with total strangers that can lead to customers for life!

During the episode, Darien and Jody will explain the difference between advertising and starting a conversation, and share their tips for how to convert your leads into happy clients. To listen by phone and/or ask a question on the air, please dial (347) 945-7246. Stream the episode here.

About Darien Hill

Darien is passionate about inspiring individuals to unleash their inner champion.  He was born in the beautiful Caribbean island of Antigua. In 1996 he received a track and field scholarship to Murray State University in Kentucky, where he received  his degree in marketing.

Darien loves to help small businesses and organizations tell their story in a unique way and to inspire their customers to action.   He has trained over 100 banking professionas from companies such as Suntrust Bank, BMO Harris & BB&T on how to leverage social media to increase customer acquisition. He is a highly sought after speaker and has been featured on Central Florida News 13 as a social media correspondent.

 

 

About Jody Layne

Jody Layne loves people and loves to talk. Her passion is working with clients and brainstorming what will work best for them. She also loves to teach what she knows. After 25 years as a professional marketer, Jody has worked in lots of mediums, but it is the SMART marketing concept that she loves best.  She believes that consumers don’t want to be sold to anymore.  They know what they need and when they are ready to buy, they will do their own research.  The products and services that are most relevant and the companies that provide the most value will be the ones that win the sale.  Jody has presented her ideas to a number of groups over the years and loves to work with businesses who understand the value of marketing.  She also owns a software company with her husband, is a marathon runner and she is a mom to the coolest 13 year old ever.

UPDATE: Missed the live episode? Click to listen.

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SMART Growth with Darien and Jody: Meet Your Ideal Client

SMART Growth with Darien and Jody: Meet Your Ideal Client

This coming Wednesday, July 12 is the second Wednesday of the month, which means Darien and Jody are my guests on The Writestream. Tune in at 11 AM Eastern to discover how to attract, convert, and close your perfect customer.

Darien Hill and Jody Layne met for coffee one day to discuss collaborating on a project and they realized quickly there was something there. Armed with years of experience on their own, plus a genuine passion for helping people achieve their dreams of success, Darien and Jody joined forces to create SMART Growth Marketing.  SMART, which stands for Strategically Marketing at the Right Time, is the foundation they build their clients’ campaigns.  It’s about putting relevant messages in front of prospects at the right time when they are ready and interested to see them. This dynamic duo believes that authenticity and relevancy is what makes all marketing generate limitless results.  And, of yeah, they always have a great time, too!

Visit: SMARTGrowthMarketing.com for more.

To listen to the live episode, dial (347) 945-7246 or click on this link to SMART Growth with Darien and Jody: Meet Your Ideal Client, on Wednesday, July 12 at 11 AM Eastern.

UPDATE: Wow, another excellent, informative episode! If you missed it, click below to listen.

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Independent Publishing and Managing Expectations

My latest blog post at Writestream Publishing:

In talking to clients and potential clients, invariably the following logical questions arise in one form or another:

  • Can I really make money from my book?
  • How much money can I earn from my book?
  • How long will it take to recoup my investment?
  • Can you guarantee book sales?

These are all perfectly acceptable and understandable inquiries; after all, if someone is considering hiring us in the form of one of our Publishing Packages or for Ghostwriting, they want to know if their outlay of hard-earned money will be worth it. While it’s gratifying to see your work in print, for most of us it’s not just about the accomplishment of producing a book; it’s about reaching your audience, connecting with your readers, building a following and yes — selling as many copies (in paperback and Kindle) as possible.

There are many pros to choosing the independent publishing route with Writestream Publishing:

  • You keep all of your royalties once the book is released
  • Depending on the package you select, you also benefit from our social media presence including Writestream Radio Network (which provides a non-threatening opportunity to develop your ability to discuss your work)
  • Your book and social networks become part of our regular social media posting rotations
  • We offer plenty of Add-Ons to help you market your book both in person and online

That said, we cannot offer a guarantee that doing X will result in Y. As much as we’d like to, we simply cannot promise that you’ll sell a certain amount of copies within a specified amount of time — even if you actively promote on social media, host book signings in your local area, speak at various community events, garner hundreds of reviews on Amazon, and participate in regular interviews on internet radio. While we highly recommend a combination of marketing efforts the truth it takes consistent, daily action over a long period of time (which can range anywhere from a few months to several years) before you’ll start selling books, breaking even on your investment, and eventually seeing a profit from your book.

What can we guarantee?

  • You will receive a no-obligation, free 30-minute phone consultation to discuss your project
  • If you choose to hire us, you will receive everything promised in your selected package or add-on services in a timely fashion
  • During the course of our partnership, you can call us at any time and receive personal, individualized attention
  • You’ll work with Writestream’s contracted professionals to achieve the perfect book cover design and formatting for paperback and Kindle
  • Your book will receive professional editing, which is included in all packages (a stand-alone value of $2,500)
  • You’ll receive the benefit of our social media promotions via Twitter, Facebook, Writestream Radio, Google Plus, and LinkedIn
  • Depending on your choice of package, you’ll have exposure as a guest on Writestream Radio Network

Still not sure we’re a good fit? Read these testimonials from our clients. We are more than happy to provide you contact information for clients who have graciously agreed to share their feedback about Writestream Publishing with you privately.

Ready to set up your free, 30-minute consultation? Contact us here.

 

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Writestream Radio: Big Plans for 2015

People have asked me why I set up a Go Fund Me account for Writestream — as if the rest of the world doesn’t routinely do so for much more frivolous and serious reasons. But since the question has come up, let me take a few moments to respond on my blog. I founded Writestream Radio Network two years ago for various reasons:

  • To be a built-in marketing arm for my clients once we released their books
  • To promote independently published authors in a variety of genres
  • To cater to diverse tastes and interests

My ability as a ghostwriter, editor, blogger, social media consultant, and internet radio host has no bearing on the current Go Fund Me Campaign we’re running. I’m a small business owner, sole-proprietor, which means I use my brain and my God-given talents to make a living. Ghostwriting just one book demands a significant amount of time, energy, effort, and commitment — which is why experienced ghostwriters charge a minimum of $8,000 for a 200-300 page book. That does NOT include formatting, consulting with a graphic designer, managing the self-publishing process, or setting up blogs and other social media accounts.

In an attempt to make hiring a ghostwriter more accessible to the greatest amount of people possible, I came up with competitive rates that include the above-mentioned services. Basically, I do more for less. And judging by these testimonials, my clients are very happy with my work.

But back to Writestream.

Lisa Tarves and I share the responsibilities for growing this network, which entails a significant amount of time spent booking guests, setting up episodes, blogging about them on our site, and then promoting them constantly before and after the interviews. Up until this point, we haven’t charged our guests a dime.

However, Writestream costs us money including Blog Talk Radio membership and website hosting, just to name a few. This year, we’re working hard on a collaborative marketing venture, a website redesign, and plans to launch our own publishing company by the end of the year.

To help defray costs, I set up a Go Fund Me account a few months ago. If you would like to contribute, please visit www.gofundme.com/writestream. If you’ve been a guest on our network (on any of our programs) we hope you’ll consider sending us a testimonial about the experience. Contact me here.

Lisa and I would like to thank everyone who has cheered us on over the past two years, and of course, all of the folks who have contributed to our fund. We’re passionate about our work as authors and social media marketers, which is why we’ll continue to work hard to produce quality programming and books.

Soon we’ll be unveiling our new site but in the meantime, please like us Facebook and follow us on twitter.

Thanks!

 

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