SMART Growth with Darien and Jody: Meet Your Ideal Client
This coming Wednesday, July 12 is the second Wednesday of the month, which means Darien and Jody are my guests on The Writestream. Tune in at 11 AM Eastern to discover how to attract, convert, and close your perfect customer.
Darien Hill and Jody Layne met for coffee one day to discuss collaborating on a project and they realized quickly there was something there. Armed with years of experience on their own, plus a genuine passion for helping people achieve their dreams of success, Darien and Jody joined forces to create SMART Growth Marketing. SMART, which stands for Strategically Marketing at the Right Time, is the foundation they build their clients’ campaigns. It’s about putting relevant messages in front of prospects at the right time when they are ready and interested to see them. This dynamic duo believes that authenticity and relevancy is what makes all marketing generate limitless results. And, of yeah, they always have a great time, too!
In talking to clients and potential clients, invariably the following logical questions arise in one form or another:
Can I really make money from my book?
How much money can I earn from my book?
How long will it take to recoup my investment?
Can you guarantee book sales?
These are all perfectly acceptable and understandable inquiries; after all, if someone is considering hiring us in the form of one of our Publishing Packages or for Ghostwriting, they want to know if their outlay of hard-earned money will be worth it. While it’s gratifying to see your work in print, for most of us it’s not just about the accomplishment of producing a book; it’s about reaching your audience, connecting with your readers, building a following and yes — selling as many copies (in paperback and Kindle) as possible.
You keep all of your royalties once the book is released
Depending on the package you select, you also benefit from our social media presence including Writestream Radio Network (which provides a non-threatening opportunity to develop your ability to discuss your work)
Your book and social networks become part of our regular social media posting rotations
We offer plenty of Add-Ons to help you market your book both in person and online
That said, we cannot offer a guarantee that doing X will result in Y. As much as we’d like to, we simply cannot promise that you’ll sell a certain amount of copies within a specified amount of time — even if you actively promote on social media, host book signings in your local area, speak at various community events, garner hundreds of reviews on Amazon, and participate in regular interviews on internet radio. While we highly recommend a combination of marketing efforts the truth it takes consistent, daily action over a long period of time (which can range anywhere from a few months to several years) before you’ll start selling books, breaking even on your investment, and eventually seeing a profit from your book.
What can we guarantee?
You will receive a no-obligation, free 30-minute phone consultation to discuss your project
If you choose to hire us, you will receive everything promised in your selected package or add-on services in a timely fashion
During the course of our partnership, you can call us at any time and receive personal, individualized attention
You’ll work with Writestream’s contracted professionals to achieve the perfect book cover design and formatting for paperback and Kindle
Your book will receive professional editing, which is included in all packages (a stand-alone value of $2,500)
You’ll receive the benefit of our social media promotions via Twitter, Facebook, Writestream Radio, Google Plus, and LinkedIn
People have asked me why I set up a Go Fund Me account for Writestream — as if the rest of the world doesn’t routinely do so for much more frivolous and serious reasons. But since the question has come up, let me take a few moments to respond on my blog. I founded Writestream Radio Network two years ago for various reasons:
To be a built-in marketing arm for my clients once we released their books
To promote independently published authors in a variety of genres
To cater to diverse tastes and interests
My ability as a ghostwriter, editor, blogger, social media consultant, and internet radio host has no bearing on the current Go Fund Me Campaign we’re running. I’m a small business owner, sole-proprietor, which means I use my brain and my God-given talents to make a living. Ghostwriting just one book demands a significant amount of time, energy, effort, and commitment — which is why experienced ghostwriters charge a minimum of $8,000 for a 200-300 page book. That does NOT include formatting, consulting with a graphic designer, managing the self-publishing process, or setting up blogs and other social media accounts.
In an attempt to make hiring a ghostwriter more accessible to the greatest amount of people possible, I came up with competitive rates that include the above-mentioned services. Basically, I do more for less. And judging by these testimonials, my clients are very happy with my work.
Lisa Tarves and I share the responsibilities for growing this network, which entails a significant amount of time spent booking guests, setting up episodes, blogging about them on our site, and then promoting them constantly before and after the interviews. Up until this point, we haven’t charged our guests a dime.
However, Writestream costs us money including Blog Talk Radio membership and website hosting, just to name a few. This year, we’re working hard on a collaborative marketing venture, a website redesign, and plans to launch our own publishing company by the end of the year.
Lisa and I would like to thank everyone who has cheered us on over the past two years, and of course, all of the folks who have contributed to our fund. We’re passionate about our work as authors and social media marketers, which is why we’ll continue to work hard to produce quality programming and books.
Soon we’ll be unveiling our new site but in the meantime, please like us Facebook and follow us on twitter.
Perhaps you’ve overcome countless obstacles in your life and would like to share the lessons you’ve learned with others. Or maybe you have a brilliant idea for a contemporary romance novel, a paranormal thriller, or a compelling mystery.
Well, what’s stopping you?
Could it be that although you’ve got the content or the concept, you have no idea where to begin? That in spite of your rich life experience and boundless creativity, you’re stuck….and stumped. For a variety of reasons.
Maybe writing’s just not your thing. Or, maybe you haven’t a clue as to how to find a good editor, navigate through the independent publishing process and/or use social media to connect with your audience. The consequences?
You — and most importantly — your readers are missing out. Because even though technology has leveled the playing field for new and unknown authors, your fabulous idea remains locked inside your head or hidden away in private journals because publishing and marketing in the age of the internet is just too overwhelming.
As a seasoned ghostwriter and editor, I know how to bring a client’s concept to life. Whether it’s a slightly fictionalized or straightforward memoir, or a creative work of fiction, I consult with each client to make their dream of writing and publishing a book a reality. All while remaining true to their vision and voice. Now I offer this service through Writestream Publishing, in addition to a full menu of services to enable our clients to reach their publishing goals, no matter how big or small.
Are you intimidated by the prospect of setting up a blog, Twitter account, Facebook Page and other necessary online marketing tools? Writestream Publishing takes the guesswork out of it and positions you for social media success!
Whether it’s simple set-up and training, or ongoing social media management, we can help you create your brand; establish and maintain important relationships with your readers; and ultimately attain your desired level of success.
Please note: In the slider above, I’ve included ghostwriting, editing, web content, and social media clients. While some of these services overlap depending on the client and book, all work together to help them reach their audience.