Tag Archives: social media

BookStack

Social Media, Book Sales and Managing Expectations

Although I originally broadcast this episode back in 2011, the advice is still relevant. It’s a delicate balance between budget, time, and expectations but if you’re going to make an impression and sell books as an independent author, social media is a necessary tool (in addition to “traditional” events like local speaking engagements). As someone who manages social media for individuals and businesses, it’s always a challenge to help authors understand its value when all they can see is the bottom line. I get it. You have limited resources and need to see a return on your investment asap. I wish we lived in a world where there was a direct correlation between effort (e.g. an appearance on a Blog Talk Radio show) and results (immediately following your interview you sell 100 books). Sadly, we don’t.

Then again, with traditional print advertising, there’s never been a guarantee that an ad costing X amount of dollars would directly result in X amount of sales. Either way, it’s a time commitment for the social media consultant hired to manage your blog and/or platforms so you can concentrate on the other more important obligations in your life — such as family and day job.

Anyway, I happened across the archived episode back when I was in a different business partnership. I hope it’s helpful for anyone curious about using social media platforms for success as an independent author. And let me close by adding I am very grateful to be in business with Lisa Tarves now!

Check Out Business Podcasts at Blog Talk Radio with InspireMeChat on BlogTalkRadio
Share

My Interview in The American Journal

Thank you to Delcan Finn for putting me in the spotlight:

Today, an interview with American Journal’s very own Daria DiGiovanni, discussing her various and sundry roles as journalist, talk show host, and ghostwriter.

1471925_10202487549011836_1698579178_n1. I guess the standard questions for the average writer should be asked first. Bare with me: “How do you get your ideas?” ”A writer, don’t you have a real job?” Feel free to insert any other dumb questions you’ve heard from the general populace.

DD: To me, life experience is the best source of ideas. My first novel is based on actual events not only in my life, but in the lives of people I’ve known, whether friends, family or acquaintances. Of course, the names have been changed to protect the innocent – ha!

As for the “real job,” I spent many years in the corporate world, mostly in the financial industry, in various capacities from corporate communications to marketing to community relations outreach to recruiting. One of my favorite positions was writing e-proposals for a company that specializes in digital marketing for the hospitality industry. That experience helped tremendously in honing my descriptive writing abilities to give the reader a full sensory experience of a particular place, character or plot point.

Even now, I provide social media services for a variety of clients including authors and small businesses. Among other things, this involves setting up blogs, managing social media platforms, providing content, and navigating through the independent publishing process.

Visit The American Journal to read the whole thing. Want to hire me for writing, ghostwriting, blogging and other social media services? Click here.

Share
DawnATODFB

Writestream Tuesday welcomes A Taste of Dawn

Dawn-Wine-ATOD

I am thrilled to announce that my next guest on the show will be the amazing Dawn Garcia, Founder | Editor of  A Taste of Dawn:

Dawn has been writing for 20 years, however she began Food Writing in 2010 after being dared – yes, dared – to write a Review for a Local Magazine. Thus began her “Story” of Dining Out. With a background in Film, Creative Writing, and Media, Dawn’s passion always comes down to words. She believes the power of words and story can transcend simplicity and create extraordinary. Having dined all around the world ignited something within: 4 Continents and 17 Countries later, every plate has a history and more importantly – a voice. Dawn’s approach to dining out is not simply to critique the food. She believes that the Entire Dining Experience should be unforgettable from decor and ambiance to food and service.

With a deep love of Art, Photography, Food, Wine, Hotels, and Travel, “ATOD Magazine: A Taste of Dawn” was created to help readers find a unique (and honest) guide to Restaurants, Visionaries, Artists, Hotels, Chefs, and Events around the globe:

“My pen is my voice. The keyboard my outlet. I have been writing since I picked up my first pencil. Words are my refuge. I can be anyone I want, I can speak without restriction, I can be bold. I have two 13-gallon bins filled with random things I’ve written since I was 12. I write about the things I am passionate about. The world, eating, breathing, art, photography, film, injustice. Writing is my oxygen. It nurtures my soul. As to how my journey began with ATOD, well – dining out has always been a phenomena to me. It’s extraordinary!

Eating out when we were kids was an absolute TREAT! We would get so excited if we knew we were going to a restaurant. Something about knowing we could order whatever we wanted seemed like Christmas come early. As we get older, ‘Eating Out’ takes on an entirely different meaning. Food becomes our escape, a memory made or shared with friends and people we love, it becomes the catalyst in an important business meeting, or even the excuse we need to have a little abandon. However I believe there is still a kid within us all. The little voice that sees a menu and secretly gets excited that the possibilities are endless and our saving grace is, we actually know what’s good. Eating out is simply life’s way of presenting us with yet another reason to engage our senses.

I suppose it was a natural evolution that I began writing about art in every form. It just seemed inevitable.”

ATOD Magazine

There’s so much to discuss with such a multi-talented, inspirational guest as Dawn, so I hope you’ll call in to the program at (347) 945-7246 if you would like to pose a question to Dawn about her career, her company and her advice for aspiring entrepreneurs. If you’re seeking motivation from someone who’s worked hard and smart to achieve her dreams, this is the show for you!

Screen Shot 2013-12-06 at 11.31.13 AM

You can listen live via your computer by clicking on this link to Writestream Tuesday with A Taste of Dawn, or listen by phone at (347) 945-7246. Looking forward to seeing you on Tuesday, December 17 at 1 p.m. Eastern!

Dawn3

Like A Taste of Dawn on Facebook. Follow @ATasteofDawn on Twitter. Visit ATOD Magazine here. Check out ATOD+ Creative Consulting here.

Share
WiseWordsWitty

A Testimonial from author Renee Gatz

WiseWordsWitty

Many thanks to author Renee for her kind review of my social media training services!

Daria is a passionate entrepreneur committed to the success of her clients but also willing to stop and help her fellow author’s out when they have questions about social media.  I recently reached out to Daria to better understand Twitter and after two sessions have gained a stronger understanding of Twitter and some new ideas about how to reach a wider market for my book using this outlet.  I would recommend leveraging Daria’s social media expertise to help you gain maximum exposure for your work.  You will find her enthusiastic and knowledgeable and a great resources for all things social media.

Need some help with social media? Contact me here.

Related Posts Plugin for WordPress, Blogger...
Share