SMART Growth Marketing on Lead Conversion: Advertising vs. Starting a Conversation

SMART Growth Marketing on Lead Conversion: Advertising vs. Starting a Conversation

September 13 is the second Wednesday of the month, which means my friends Darien Hill and Jody Layne from SMART Growth Marketing will be joining me on The Writestream at 11 AM Eastern.

Selling is about relationships. But, how do you build a relationship with someone you’ve never met? And, convince them that your product or service is the answer to their needs? It’s not easy. However, with the right attitude about your marketing, it can be done. Spend time with Darien Hill & Jody Layne from SMART Growth Marketing and learn the secrets to building amazing relationships with total strangers that can lead to customers for life!

During the episode, Darien and Jody will explain the difference between advertising and starting a conversation, and share their tips for how to convert your leads into happy clients. To listen by phone and/or ask a question on the air, please dial (347) 945-7246. Stream the episode here.

About Darien Hill

Darien is passionate about inspiring individuals to unleash their inner champion.  He was born in the beautiful Caribbean island of Antigua. In 1996 he received a track and field scholarship to Murray State University in Kentucky, where he received  his degree in marketing.

Darien loves to help small businesses and organizations tell their story in a unique way and to inspire their customers to action.   He has trained over 100 banking professionas from companies such as Suntrust Bank, BMO Harris & BB&T on how to leverage social media to increase customer acquisition. He is a highly sought after speaker and has been featured on Central Florida News 13 as a social media correspondent.

 

 

About Jody Layne

Jody Layne loves people and loves to talk. Her passion is working with clients and brainstorming what will work best for them. She also loves to teach what she knows. After 25 years as a professional marketer, Jody has worked in lots of mediums, but it is the SMART marketing concept that she loves best.  She believes that consumers don’t want to be sold to anymore.  They know what they need and when they are ready to buy, they will do their own research.  The products and services that are most relevant and the companies that provide the most value will be the ones that win the sale.  Jody has presented her ideas to a number of groups over the years and loves to work with businesses who understand the value of marketing.  She also owns a software company with her husband, is a marathon runner and she is a mom to the coolest 13 year old ever.

UPDATE: Missed the live episode? Click to listen.

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Social Media, Book Sales and Managing Expectations

Although I originally broadcast this episode back in 2011, the advice is still relevant. It’s a delicate balance between budget, time, and expectations but if you’re going to make an impression and sell books as an independent author, social media is a necessary tool (in addition to “traditional” events like local speaking engagements). As someone who manages social media for individuals and businesses, it’s always a challenge to help authors understand its value when all they can see is the bottom line. I get it. You have limited resources and need to see a return on your investment asap. I wish we lived in a world where there was a direct correlation between effort (e.g. an appearance on a Blog Talk Radio show) and results (immediately following your interview you sell 100 books). Sadly, we don’t.

Then again, with traditional print advertising, there’s never been a guarantee that an ad costing X amount of dollars would directly result in X amount of sales. Either way, it’s a time commitment for the social media consultant hired to manage your blog and/or platforms so you can concentrate on the other more important obligations in your life — such as family and day job.

Anyway, I happened across the archived episode back when I was in a different business partnership. I hope it’s helpful for anyone curious about using social media platforms for success as an independent author. And let me close by adding I am very grateful to be in business with Lisa Tarves now!

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