Home Grown Legacy: Embodying the Apron in the Kickass World of Retail

I have the pleasure of collaborating with Erik Dardas on his forthcoming book, Home Grown Legacy: Embodying the Apron in the Kickass World of Retail, scheduled for release in late 2018/early 2019:

How does a “hard-charger” who once got himself demoted recover to achieve remarkable success with the world’s most iconic home improvement retailer? In Home Grown Legacy: Embodying the Apron in the Kickass World of Retail, 33-year Home Depot veteran Erik Dardas offers readers a no-holds-barred account of his own screw-ups, successes and learnings. Struggling with the daily pressure to honor the legacy of his own father as well as company founders Bernie Marcus and Arthur Blank, the Mike Rowe of the retail industry boldly shares the down, dirty, and often shocking details of dealing with the public, managing employees, and controlling one’s own behavior.

Along with merchandise, human nature is on full display for better or for worse, but as Dardas relates from his own experience, you have a choice in both retail and life: you can either allow its complexities to break you or build you into a better human being. In the tradition of Built from Scratch: How a Couple of Regular Guys Grew the Home Depot from Nothing to $30 Billion, this motivational book celebrates the timeless values of work ethic, integrity, and leadership – qualities that, in today’s rapidly evolving business climate, all participants – whether new to the workforce or seasoned members of management – could greatly benefit from.

Many thanks to cover designer Matt Margolis of Logotecture.com for the excellent design and to Erik for entrusting me to help him write his story. Stay tuned for details about the book’s release as we move through the many stages of ghostwriting.

Do you need help with writing and publishing your story? Contact me to set up your free, no-obligation coaching call.

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Recommended Reading: The Mentor In Me

Recommended Reading: The Mentor In Me

Due to Amazon’s strict review policy and the fact that I’m a co-founder of Writestream Publishing, the company that published William Todd’s book, I cannot post a review there. However, there’s nothing standing in the way of sharing my impressions on my own website.

First, a little background. I met William last year when I filled in for Love Liberty & Lip Gloss host Donna Lyons, who told me she’d scheduled an important guest and preferred not to inconvenience him by changing the date of their interview. Without even asking the name of the person in question, I agreed to substitute for her. I love hosting on the air and meeting new people; besides, whenever I can help out one of our hosts (especially Donna, whom I adore), it’s my pleasure.

That led to the interview posted here:

From there, I extended an invitation to William to host his own show the first Tuesday of every month, and to my delight, he accepted. Listen to his debut with Writestream Publishing author, Major General Linda L. Singh:

Our affiliation led to William selecting Writestream Publishing to release his excellent book, The Mentor In Me, on January 1, 2017. It may sound crazy, but when you read a book as an editor (focused on flow, grammar, typos, etc.) it’s quite different from reading it for education and enjoyment. So once the book was published and I had a paperback copy in my hands, I sat down to fully absorb its message.

William’s honesty in sharing his journey in such an engaging way makes you feel as if he’s a good friend. It also brings him down to earth: in spite of his amazing success as an entrepreneur, he still struggled with his own fears, negative thoughts, and embedded paradigms. Becoming Bob Proctor’s protege is a humbling experience, yet one he embraces fully — at least in the beginning. As suggested by the subtitle, What To Do & What Not To Do, William describes his resistance to taking his mentor’s advice, “the times when, to his detriment, he failed to make the most of opportunities presented.”

The book’s chapters are organized according to the Seven Levels of Awareness – the process we all undergo as life unfolds. William explains each level, supporting its premise with real life examples of how he demonstrated a particular behavior, for good or ill. Each chapter closes with his Mentor’s Message, What To Do / What Not To Do (questions to consider), and Words of Wisdom.

It’s organization and ease of reading, combined with the author’s genuine tone makes The Mentor In Me a practical guide for improving every aspect of your life and becoming the person you were meant to be. No wonder why Bob Proctor calls it “a book you form a relationship with.” It’s overall 5-star rating on Amazon is well-deserved.

Aside from this wonderful book, William has created an excellent, affordable 21 Day Coaching Series. Visit his website, www.TheMentorInMe.com for more information.

 

 

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