Please join me on Monday, November 12 at 5 PM Eastern when I welcome Experts In Pink authors Cindy Papale-Hammontree and Sabrina Hernandez-Cano to Your Book Your Brand Your Business. These wonderful clients and friends will discuss their latest book release, which expands upon their 2015 compilation, Miami Breast Cancer Experts, with the inclusion of chapters on new topics like cardiology, dental care, care-giving, and Yoga.
Prominent critics like actress Mariel Hemingway have offered nothing but praise for the authors’ latest effort. Notes Hemingway, “It’s so important to be informed as a woman. Cindy and Sabrina provide a compassionate and detailed look into the impact and most importantly the solutions to empowering yourself when dealing with Breast Cancer. Thank you ladies!“
During the interview, Cindy and Sabrina will elaborate on some important aspects of managing a breast cancer diagnosis and treatment, and answer as many questions as time allows from the live chat. To stream the show, visit www.w4cy.com and click on the LISTEN LIVE button on the right sidebar. As always, the show will be archived and available on my iHeart Radio page within a few days of the broadcast.
During the show, we talked about many things including Maureen’s plans to launch a Snobby Girl clothing and accessory line (coming in mid-October); moving on after surviving an experience of cancer; and Maureen’s new formatting gig with Writestream Publishing. She also offered her insights about managing expectations as an independently published author.
Particularly because it’s the month of October — during which one cannot escape the pinkwashing no matter how hard one may try — this post is especially un-PC. But if you’ve been reading my blog or following me on social media for any length of time, you know by now I’m not a PC kind of girl. So here goes.
I’ve had it with Breast Cancer Awareness Month. The pink ribbons, the stupid, demeaning slogans (“Save Second Base”, “Save the Tatas,”) and every titillating photo associated with it, including the half-naked woman in black panties sitting on her bed with her back to the camera, happily flinging off her black bra.
What purpose does it serve to turn a serious disease into yet another testament to the age-old adage “sex sells?” Even in our thoroughly degraded culture, isn’t it possible to leave sex out of something as serious as cancer?
Apparently not. Especially if you’re on Facebook and are subjected to the barrage of degrading items scrolling through your news feed allegedly to “raise your awareness” of breast cancer. Is there anyone on the planet who doesn’t know about breast cancer?
And then there are the tee-shirts….Save Second Base, F&*# Cancer, etcetera. This is a serious illness and such irreverence is appalling! I wonder how many people would be interested in wearing shirts bearing slogans like Save the Fun House, or Save the Baby Factory. Perhaps many would, but as a survivor I’m worth a little more than that. Trendy tee-shirts don’t get it done: the medical profession and chemicals make it happen. If someone doesn’t survive, it has nothing to do with their willingness to fight.
Long before working with Maureen Miles Bucci (whose experience fully validated my disgust with pinkwashing), I instinctively disliked their involvement in Breast Cancer Awareness Month. Why don’t they go over the top about another disease – one that affects men and has its own month (September) – prostate cancer? For that matter, September is also Ovarian Cancer Awareness Month. Why doesn’t the NFL mandate that teal ribbons be plastered all over the stadiums and incorporated into the players’ uniforms? Come to think of it, aside from a NFL Hall of Famer no one in the NFL to the best of my knowledge has ever even discussed ovarian OR prostate cancer during any football games, promos, or web ads in first month of the season. There is certainly NO organized NFL campaign that rivals the annual October pinkwashing.
It seems pink has become a big business. Sadly, much like the Ice Bucket Challenge, it has also become a viable way to tap into human vanity — a phenomenon exacerbated by the plethora of social media sites like Facebook and twitter.
I don’t know about you, but I would never expect directors of a charitable “non-profit” organization to have a higher salary than most doctors, lawyers, or even politicians.
Well, maybe not politicians, but I digress.
In full disclosure, I co-hosted the relaunch of Love Liberty & Lip Gloss on October 2, dedicated to – you guessed it – Breast Cancer Awareness. However, if you click below to listen to our interview with two breast cancer survivors, you’ll note that both of them highly recommend giving your dollars to research hospitals, where they will surely be used to fund, you know, actual research.
As for your time? If you have any to spare and you know another human being who is dealing with cancer, Maureen Miles Bucci has a few useful suggestions in her book, where she also acknowledges with a grateful heart the meaningful acts of charity exhibited by local organizations – the unsung heroes in the cancer fight:
Cancer didn’t kill me this time. I hope I am not found in an alley, assaulted with ribbons but this must be said:
Real people need real help, not pamphlets or t-shirts with catchy phrases.
I consider myself very fortunate to have been invited to share in a day with the Lorraine J. D’Emilio Foundation, set up in memory of Lorraine J. D’Emilio by her family. They treated us to a day I will never forget. A small group of cancer patients along with our guests were taken to a Phillies game, where we were each treated like a princess in our private suite. As if this wasn’t enough, they also gifted each of us with a luxurious robe for those cold nights recovering; how very thoughtful.
Such graciousness from the hearts of a family who had lost their precious wife and mother can never be explained. It can only be experienced. I am so thankful to have met them. I learned so much that day as I looked into their souls and saw how they were coping with their loss. This family experienced the day-to-day stress and pain that attaches itself to both patients and care givers. They understood the intense feelings of helplessness, moved on, and did their very best to support others whom they had never met. They also provided us with the opportunity to meet with other women who were recovering.
Charity really does begin at home. And it doesn’t come dressed in pink ribbons.