Home Grown Legacy: Embodying the Apron in the Kickass World of Retail

Home Grown Legacy: Embodying the Apron in the Kickass World of Retail

I have the pleasure of collaborating with Erik Dardas on his forthcoming book, Home Grown Legacy: Embodying the Apron in the Kickass World of Retail, scheduled for release in late 2018/early 2019:

How does a “hard-charger” who once got himself demoted recover to achieve remarkable success with the world’s most iconic home improvement retailer? In Home Grown Legacy: Embodying the Apron in the Kickass World of Retail, 33-year Home Depot veteran Erik Dardas offers readers a no-holds-barred account of his own screw-ups, successes and learnings. Struggling with the daily pressure to honor the legacy of his own father as well as company founders Bernie Marcus and Arthur Blank, the Mike Rowe of the retail industry boldly shares the down, dirty, and often shocking details of dealing with the public, managing employees, and controlling one’s own behavior.

Along with merchandise, human nature is on full display for better or for worse, but as Dardas relates from his own experience, you have a choice in both retail and life: you can either allow its complexities to break you or build you into a better human being. In the tradition of Built from Scratch: How a Couple of Regular Guys Grew the Home Depot from Nothing to $30 Billion, this motivational book celebrates the timeless values of work ethic, integrity, and leadership – qualities that, in today’s rapidly evolving business climate, all participants – whether new to the workforce or seasoned members of management – could greatly benefit from.

Many thanks to cover designer Matt Margolis of Logotecture.com for the excellent design and to Erik for entrusting me to help him write his story. Stay tuned for details about the book’s release as we move through the many stages of ghostwriting.

Do you need help with writing and publishing your story? Contact me to set up your free, no-obligation coaching call.

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