Other than the promotion of Writestream Tuesday, I’ve been pretty lax about blogging here lately — with good reason. Now that the revision and editing process has been completed for Steps To Salvation, I’ve been busy writing blog posts and planning the marketing phase for Shlomo Attia’s book. My biggest challenge? People who align themselves will him politically are mostly traditionally religious, which means they’ll absolutely hate his belief in The One God Religion and reincarnation. On the flip side, those who embrace the same sort of spirituality will most likely hate the concepts of limited government.
What’s a publicist to do?
One, keep in mind that controversy sells. And since my client thrives on healthy, spirited debate he welcomes the opportunity to metaphorically battle with his detractors. Secondly, there’s so much factual information presented in the book — backed up by hours of research — that even those who fervently believe in the myth of a benevolent big government won’t be able to credibly deny the fallacy of that ingrained mindset. Operative word: credibly. Doesn’t mean they won’t cling to their false concepts in spite of the facts. But I honestly believe we can and will enlighten many readers.
Along those lines, I’ve been publishing individual blog posts designed to highlight a particular concept and provide excerpts from the novel. My plan is to pique enough interest that by the time the book is available for purchase (within the next month at the latest), readers will be clamoring to buy it. We’re also in the process of creating scripts for YouTube videos where Shlomo will delve into each concept in more detail.
And we’ll be planning a local event in South Florida — a premier party to celebrate the publication of Steps To Salvation, a book several years in the making!
This week I also became a contributor to The American Journal at the invitation of my friend Robert Bertrand. Contributors also include Declan Finn, author and recurring Writestream guest. Check it out here.