The Writestream with SMART Growth Marketing Founders

The Writestream with SMART Growth Marketing Founders

This past Wednesday on The Writestream, I had the pleasure of interviewing Jody Layne and Darien Hill, the founder of Orlando-based SMART Growth Marketing. Among the many aspects of writing and publishing, building a brand and marketing are crucial if your goals are to connect with your audience, sell books, and expand your influence.

Your book is your product, not your baby. According to Forbes, writing a book is good business. But once your book is written and published, you must be willing to use the proper technology tools and employ the right strategies to attract your people. That’s where this interview can be helpful.

Jody and Darien discussed social media best practices, Facebook ads and marketing, SEO, websites and reputation management. If you missed it live, click to listen.

Stay tuned for an exciting announcement!

To learn more about SMART Growth Marketing, visit www.smartgrowthmarketing.com.

Ready to get started on your book? Visit www.writestreampublishing.com.

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Got A Story to Share with the World? Writestream Publishing can help!

What’s your story?

Perhaps you’ve overcome countless obstacles in your life and would like to share the lessons you’ve learned with others. Or maybe you have a brilliant idea for a contemporary romance novel, a paranormal thriller, or a compelling mystery.

Well, what’s stopping you?

Could it be that although you’ve got the content or the concept, you have no idea where to begin? That in spite of your rich life experience and boundless creativity, you’re stuck….and stumped. For a variety of reasons.

Maybe writing’s just not your thing. Or, maybe you haven’t a clue as to how to find a good editor, navigate through the independent publishing process and/or use social media to connect with your audience. The consequences?

You — and most importantly — your readers are missing out. Because even though technology has leveled the playing field for new and unknown authors, your fabulous idea remains locked inside your head or hidden away in private journals because publishing and marketing in the age of the internet is just too overwhelming.

That’s where Writestream Publishing can help. Founded by Lisa Tarves and me in May of 2015, Writestream Publishing believes that everyone has a valuable story to tell. We’re committed to making the writing, editing, and independent publishing, and social media marketing process effective and affordable.

As a seasoned ghostwriter and editor, I know how to bring a client’s concept to life. Whether it’s a slightly fictionalized or straightforward memoir, or a creative work of fiction, I consult with each client to make their dream of writing and publishing a book a reality. All while remaining true to their vision and voice. Now I offer this service through Writestream Publishing, in addition to a full menu of services to enable our clients to reach their publishing goals, no matter how big or small.

Are you intimidated by the prospect of setting up a blog, Twitter account, Facebook Page and other necessary online marketing tools? Writestream Publishing takes the guesswork out of it and positions you for social media success!

Whether it’s simple set-up and training, or ongoing social media management, we can help you create your brand; establish and maintain important relationships with your readers; and ultimately attain your desired level of success.

Here are just a few of the services Writestream Publishing offers. To view our Publishing Packages, click here. We also offer a free, 30-minute consultation to discuss your unique project. Ready to get started? Contact us here.

  • Ghostwriting
  • Editing
  • Document Formatting
  • Management of Independent Publishing Process
  • Word Press blog set-up
  • Blog Content Creation
  • Social Media Sites Set-Up
  • Social Media Management
  • Social Media Training

Please note: In the slider above, I’ve included ghostwriting, editing, web content, and social media clients. While some of these services overlap depending on the client and book, all work together to help them reach their audience.

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Social Media, Book Sales and Managing Expectations

Although I originally broadcast this episode back in 2011, the advice is still relevant. It’s a delicate balance between budget, time, and expectations but if you’re going to make an impression and sell books as an independent author, social media is a necessary tool (in addition to “traditional” events like local speaking engagements). As someone who manages social media for individuals and businesses, it’s always a challenge to help authors understand its value when all they can see is the bottom line. I get it. You have limited resources and need to see a return on your investment asap. I wish we lived in a world where there was a direct correlation between effort (e.g. an appearance on a Blog Talk Radio show) and results (immediately following your interview you sell 100 books). Sadly, we don’t.

Then again, with traditional print advertising, there’s never been a guarantee that an ad costing X amount of dollars would directly result in X amount of sales. Either way, it’s a time commitment for the social media consultant hired to manage your blog and/or platforms so you can concentrate on the other more important obligations in your life — such as family and day job.

Anyway, I happened across the archived episode back when I was in a different business partnership. I hope it’s helpful for anyone curious about using social media platforms for success as an independent author. And let me close by adding I am very grateful to be in business with Lisa Tarves now!

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