Tooth Ahoy Authors Lisa Soesbe and Mitchell Kershner, ND on Your Book Your Brand Your Business

Last night, I had the pleasure of interviewing Tooth Ahoy authors Lisa Soesbe and Mitchell Kershner, ND on Your Book Your Brand Your Business about their wonderful children’s book, which educates and entertains kids and parents on the importance of holistic health:

Pirate Pete, captain of the seven C’s (candies, cookies, cake, cola, chips, chocolate, and cereal), is a happy and much-beloved pirate to his crew. However, Pirate Pete’s love of the seven C’s makes life for Tony the Tooth unbearable! Fed-up with the yucky, unkempt mouth of Pirate Pete, Tony leaves Pete’s mouth. Now, without Tony, Pete’s smile just isn’t the same as it once was, and the captain’s left wondering if he can ever bring him back. With his trusty sidekick, Sweet P, the Pineapple Parrot, and the rest of his crew, Pirate Pete sets sail to discover the treasure of a healthy mouth, and the smile that it can bring. Along with Pirate Pete, kids will learn that even pirates can improve their teeth and gums by eating well and having good dental habits. Complete with recipes, an interactive science project, and a whole trove of kid-friendly activities, Tooth Ahoy! invites readers to experience the journey of Pirate Pete and his crew one sight and yummy treat at a time.

More about Lisa and Mitchell:

Lisa Soesbe resides on the Treasure Coast of Florida. She is a children’s book author, blogger, wife, and homeschooling mother of two children. Frustration from her children’s frequent illnesses inspired her to make changes in her children’s diet and lifestyle. After years of researching nutrition and holistic ways of treating her family, she realized that simple changes made a big difference. These diet and lifestyle changes resulted in healthier children. Lisa started sharing her experience and results with her friends and family. Her first book, Tooth Ahoy! : Pirate Pete’s Voyage to Healthy Teeth is currently available in bookstores like Barnes and Noble and nationwide. She is currently working on the Pirate Pete’s Voyage children’s book series with her co-author, Dr. Mitchell Kershner, ND, a series that teaches kids how to grow up safe, happy, healthy and responsible.  The book series teaches not only children, but the parents as well.  You can follow Lisa’s blog at

Dr. Mitchell Kershner, a Naturopathic Doctor and Nutritionist, received his degree at National University of Naturopathic Medicine in Portland Oregon. Upon graduating, Mitchell moved to Northern New Mexico where he was in private practice for 10 years. Dr. K, as his students referred to him, was an adjunct faculty professor at University of New Mexico nursing department . It was there he realized the importance of good nutrition as the foundation of health, especially in the children he was seeing in his private practice.

We had an excellent discussion about the obesity epidemic; the difference between sugar and processed sugar; the process by which Tooth Ahoy came into existence and its incredible success; and the authors’ plans for future books. I’ll embed the interview as soon as it’s available on iHeart Radio. Whether you’re a parent or just someone who wants to experience better health, I encourage you to listen, and I look forward to bringing Lisa and Mitchell back to the show in the future.

Preview and purchase Tooth Ahoy on Amazon.

UPDATE: Missed the live episode? Click to listen.


My Interview with Jennie Lynn, Author of Magnetic Love and Co-founder of Matrix Success Network

I’m grateful for all the exceptional people who came into my life in 2017 (and for those who have been in my life longer). Jennie Lynn, author of Magnetic Love and co-founder of Matrix Success Network, is at the top of that list.

I originally interviewed her on Writestream Radio about her bestselling book back in July. See my book review here and preview it on Amazon here.

Last month, I did a video interview with Jennie in which she shared her personal story.  As a student of spiritual principles and Bob Proctor, Jennie transformed her life. Now, she coaches others to do the same.

During today’s interview, Jennie gave me an opportunity to share my story and discuss the many ways in which writing a book is good business. Click below to watch.

Thank you, Jennie!

Are you ready to get started on your book? Contact me to set up a creative consultation to discuss your project.


What’s the Difference Between an Independent Publishing Consultant and a Book Publicist?

What’s the Difference Between an Independent Publishing Consultant and a Book Publicist?

It’s an excellent question and an important distinction.

I recently attended a free webinar presented by Michelle Kulp, founder of, with whom I have an affiliation. Before I describe what I learned about book publicity, let me share what I do.

My all-inclusive packages offer (at a minimum):

  • Professional Editing (a $1,000+ value)
  • Customized, Original Book Cover Design
  • ISBN (International Book Standard Number) Assignment
  • LCCN (Library of Congress Control Number)
  • Formatting for Paperback
  • Formatting for Kindle/eBook
  • Personalized Keyword Book Description Back Cover
  • KDP (Kindle Direct Publishing) Setup
  • Amazon Author Page Setup
  • Retail Pricing Consultation
  • Author Keeps Ownership of Book
  • Author Keeps 100% of Royalties
  • Volume Discounts
  • Worldwide Distribution

In essence, I provide the professional services every author needs to begin with an excellent foundation — a properly edited, formatted, and published book. When I published the first edition of Water Signs in 2008, I didn’t know what I didn’t know about indie publishing. Once I understood all of the important pieces, I wanted to make the indie publishing process as simple as possible for my clients, which is why I created all-inclusive packages. If you choose to work with me, you’ll receive everything you need to produce a quality book in both paperback and eBook.

If you have a concept, but no time or inclination to write, I provide ghostwriting services.

For books with multiple authors (two or more), I work on a case-by-case basis to arrive at a fair price. Such projects require more time because I’m collaborating with multiple contributors.

In terms of compensation, I’m happy to discuss payment plans with individual clients, if requested but please note, with the cost of services built in to the packages, opting for a payment plan may delay the timeline. However, we can discuss everything over the phone or in person to arrive at an option that works well for everyone involved.

It’s a full-time job, providing these services with professionalism and efficiency, one I take seriously even as I do my best to make the process enjoyable.

But writing a book is only the beginning. Once you “publish with a strong foundation,” to use Michelle Kulp’s language, the work of publicity begins.

Book publicity is a full-time effort in itself. It requires knowledge and expertise that go far beyond the services I described above, which is why I’m excited to affiliate with Michelle.

She has created a proven system of success with her Amazon Bestseller Program. In her webinar, she explained the benefits of becoming an Amazon Bestselling Author:

  • It Makes You Stand Out from the Crowd
  • It Makes You an Instant Expert
  • It Helps You Attract More Clients and Leads
  • It Helps You Spread Your Ideas and Your Message
  • It Helps You Build a 6+ Figure Business

So the question becomes, how do you stand out with all of the books on Amazon? This is a HUGE problem right now because, as Michelle states, “saturation causes noise.”

The way you become an expert, then, is by having a #1 Bestselling Book. This will yield:

  • MORE Influence and Impact Worldwide
  • MORE Income (many ways to generate it via your book)
  • MORE Independence (time and freedom)

Sounds great, right?

But there is a catch. It is not enough to write and publish a professional book; you must have a SYSTEM in place to ensure your audience can find it. Michelle notes that some common mistakes authors make include:

  • No Email List
  • No Positioning
  • No Calls to Action
  • No Products or Services to Sell
  • No Website
  • No Long-term Plan

But even if you do have ALL or SOME of these, without an effective system, you cannot become an Amazon Bestseller. Michelle has created a proven system in 3 steps:

  1. Design Your Path to Profit
  2. Publish Your Book on Top of a Strong Foundation
  3. Promote to a Large Audience with a Hollywood-style Book Launch

I can help with #2. However, if you want to take advantage of Amazon’s “most powerful marketing system” by becoming an Amazon Bestselling Author, I highly recommend contacting Michelle Kulp at, where you can read her clients’ testimonials and schedule your own strategy call.

Ready to talk about your unique book project? Contact me here.