Shlomo Attia on Your Book Your Brand Your Business

UPDATE: Missed the live interview? Click to listen.

I’m excited to host my client and friend Shlomo Attia on Your Book Your Brand Your Business on Monday, May 21 at 5 PM Eastern. Years ago, Shlomo attended a book signing a mutual friend had for the first edition of my novel Water Signs. I remember his positive energy and outgoing personality filling the room the moment he walked in. Believe it or not, I even discouraged him from purchasing my self-described “chick book.” However, he insisted on buying a signed copy because he was committed to supporting entrepreneurs.

Months later, he called me to ask if I would ghostwrite his book after interviewing multiple potential ghostwriters yet failing to find the perfect one for his project. At the time, I had zero experience ghostwriting full-length books, but his confidence in me was contagious, so I took it on.

Steps to Salvation took four year to complete (for various personal reasons) but in July of 2014, Shlomo’s dream manifested into reality:

Steps To Salvation is a futuristic novel with spiritual, political and historical themes. Set in the year 2412, it tells the story of how man finally learned from history, accepted The One God Religion and moved the world into Salvation immediately following the Armageddon War of 2012.

More from the book’s foreword from Shlomo:

I’m not a writer by profession. I’m an engineer who builds prototypes for small businesses. I also own and manage a commercial appliance installation and service company in South Florida. Born with a natural curiosity, a passion for learning and a desire to contribute to the betterment of the world, I’ve always been an avid student.

During my childhood, my insatiable thirst for knowledge and truth often landed me in trouble. I was raised in Tel Aviv, Israel in a traditional Jewish home, where my constant questions about the nature of God and challenges to my faith were not always well received. Infused with an entrepreneurial spirit and a drive to succeed, I was earning more money than my father by the time I was 13 years old. Only problem was, I was doing so by retooling and selling “hot” bikes in my neighborhood. Once caught, I was not only severely beaten by my mother in front of my friends, I was also sent to a judge who gave me a choice of punishments: attend a religious school or go to a kibbutz.

At first I selected the religious school. But since the Rabbis didn’t appreciate my relentless questions about God and the traditional Jewish religion, they threw me out after a few days. That’s when the very best thing that could have ever happened to me took place: I went to live on a kibbutz.

This kibbutz literally saved my life by giving me the opportunity to channel my restless energy into productive endeavors, like learning how to become an electrician and a mechanic. The discipline and skills I developed set me up for success. I was further influenced by my service in the Israeli Defense Forces, which I joined in 1981 at the age of eighteen. Among other duties as paratrooper in a volunteer unit, I served in Beirut in 1983.

Following my honorable discharge, I spent time in Germany and France before relocating to the United States in 1990 and setting up my Hollywood, Florida-based business. In spite of my success, my main motivation has always been to contribute to others, to do whatever I could to help people. When an outwardly horrific motorcycle accident nearly ended my life in 2003, it began a process of discovery that eventually led to the creation of my book – a vehicle that enables me to not only help my family, friends, neighbors and colleagues, but also people all around the world I’ve never met.

But back to the motorcycle accident.

Upon arrival at Memorial Hospital, I was pronounced clinically dead—a diagnosis that the medical team would proclaim a second time after I spent 4 ½ weeks in a coma. I was literally on my way to the morgue when someone checked my pulse again and realized I was still (barely) alive. It was during this period that my soul traveled to the other side.

Thanks to a caring, interested nurse my memories of this experience were well-preserved. After I finally woke up, she asked me questions like ‘What did you see?’ and ‘Who did you talk to?’

As I answered her in detail, it occurred to me just how important it was to remember and retain as much of this information as humanly possible. While in heaven, I’d been told by three angels we call ‘The Council’ that I still had work to do on earth. They highly recommended that I go back even though the choice was mine to make. They did not give me details about the mission they wanted me to fulfill, but I firmly believe this book is an essential part of it.

Ironically, it wasn’t until 2009 that I realized what was going on between this world and the other world, and I felt an urgent need to let people know about it. That’s when I knew for sure that this book was a big part of the work The Council asked me to complete when I was in heaven.

The flip side of my quest for knowledge is an equally powerful drive to fight ignorance. Our lives on earth are miserable as a direct result of unawareness, but this can be remedied in many ways. There is another dimension to life and I was fortunate enough to experience it after a seemingly tragic event. But suffering through the pain of that brutal accident enabled me to visit heaven, where my beliefs were validated.

Our life, in essence, is spiritual. Everything that exists in the material world—whether a chair, a computer or a smartphone—first existed in the non-material world. I’ve also come to understand a truth that will most likely shock the traditionally religious faithful who hold the concept of hell as a fiery punishment reserved for bad souls after the death of the body: this earthly existence is hell. We’re not potentially on our way to hell as a result of the evil actions we may commit, we’re already in it. That’s the bad news.

The good news is that God has equipped us with the ability to transform this imperfect, physical life into something much closer to heaven. No, it will never attain heavenly perfection because while our souls inhabit human bodies, we will all have human failings. But by overcoming ignorance and employing common sense, we can solve a multitude of earthly problems. We no longer have to be slaves to our need for food, money, medicine, energy and education. As it stands right now, we’re wasting a tremendous amount of money and resources on these basic survival necessities—the very things that should be inexpensive.

What ought to be expensive on earth are the ideas conceived by and brought into material existence by entrepreneurs, artists and producers. Of course, we will always have challenges on earth; it’s the way God, as our software writer, set it up. We are programmed to learn, contribute, move to the next level in our soul development, return to heaven, and then come back again in a new body under different circumstances in order to draw ever closer to our Creator. It’s for this purpose that God also allows about ten percent of the population on earth to be messed up that the rest of us might learn to confront evil and use logic in resolving our problems.

One of the major obstacles to living an abundant, peaceful and joyful life is a lack of money. Money, after all, is freedom. When human beings have money in their pockets, they can relax knowing they have the ability to care for themselves and their families. With an abundant flow of money life becomes easier for everyone: crime is reduced, the divorce rate goes down and society begins to stabilize. Steps to Salvation offers a blueprint for giving individuals more freedom and control over their own lives enabling them to be self-reliant, productive and happy.

But first we must learn from history which is why Step One, the first section of the book, identifies many of the world’s evildoers and expounds upon their crimes against humanity. It takes place in 2412 in a history class at the Race Unity Regional High School, taught by a wise teacher named Mr. Bauer. Just like the students in Mr. Bauer’s history class, we must fully absorb and comprehend the lessons of history if we’re to put an end to the vicious cycle of war, poverty and enslavement to central authorities.

I’ve also discovered that a true hero is a person who knows how to control himself. That’s why the students at the Race Unity Regional High School are also required to pass a morality test prior to graduation. We as individuals must hold ourselves to a higher standard even as we inevitably fall short as a result of our flawed humanity. Life is an eternal opportunity to learn, grow, fail, endure and overcome.

It’s my fervent hope that by reading and understanding Steps to Salvation, all people will be motivated to incorporate its practical ideas and principles worldwide so that together we can finally bring Salvation to earth.

God bless you,
Shlomo Attia

To listen to the live interview, click on my iHeart Radio page on Monday, May 21 at 5 PM Eastern. Discover more about Shlomo, his near death experience, and his ideas to improve life on Earth at his website,




The Art of Inspiration with Angela Molineux

Recently, I was a guest on The Art of Inspiration with Angela Molineux – an inspiring, accomplished, talented, and beautiful lady whose site you can visit here. I enjoyed the opportunity to share my background, experience, and services with her listeners as we discussed how I became involved in writing and publishing and the ways in which I collaborate with others.

Take a listen.

Many thanks to Angela, who is a gracious and charming host.


Home Grown Legacy: Embodying the Apron in the Kickass World of Retail

I have the pleasure of collaborating with Erik Dardas on his forthcoming book, Home Grown Legacy: Embodying the Apron in the Kickass World of Retail, scheduled for release in late 2018/early 2019:

How does a “hard-charger” who once got himself demoted recover to achieve remarkable success with the world’s most iconic home improvement retailer? In Home Grown Legacy: Embodying the Apron in the Kickass World of Retail, 33-year Home Depot veteran Erik Dardas offers readers a no-holds-barred account of his own screw-ups, successes and learnings. Struggling with the daily pressure to honor the legacy of his own father as well as company founders Bernie Marcus and Arthur Blank, the Mike Rowe of the retail industry boldly shares the down, dirty, and often shocking details of dealing with the public, managing employees, and controlling one’s own behavior.

Along with merchandise, human nature is on full display for better or for worse, but as Dardas relates from his own experience, you have a choice in both retail and life: you can either allow its complexities to break you or build you into a better human being. In the tradition of Built from Scratch: How a Couple of Regular Guys Grew the Home Depot from Nothing to $30 Billion, this motivational book celebrates the timeless values of work ethic, integrity, and leadership – qualities that, in today’s rapidly evolving business climate, all participants – whether new to the workforce or seasoned members of management – could greatly benefit from.

Many thanks to cover designer Matt Margolis of for the excellent design and to Erik for entrusting me to help him write his story. Stay tuned for details about the book’s release as we move through the many stages of ghostwriting.

Do you need help with writing and publishing your story? Contact me to set up your free, no-obligation coaching call.